Perfume Preference Study

The aim of the present research is to gauge the public's opinion of the appeal of various perfumes. The study will require you view a series of images and then answer the following two questions based on a brief exposure to an image of perfume:

1. Please rate your likelihood of purchasing the perfume on a scale of 1 – 10 (1 = extremely unlikely to purchase, 10 = extremely likely to purchase).
2. How much you would be willing to spend on the perfume on a scale of £0 - £100.

This project is being conducted by a student at London College of Fashion, University of the Arts London, in fulfilment of a masters degree in Applied Psychology in Fashion. The study has been approved by the Graduate School Research Ethics Coordinator, Dr. Carolyn Mair. Please email [email protected] if you wish to obtain further information on the ethical grounds of this study.